I’m gonna answer this on my mod blog to give it the full answer it deserves.
Let me tell you about ideas.
I am, not to toot my own horn, brimming with ideas. I am the kind of person who has stickynotes and spreadsheets full of scrawled ideas, so many that most of them never see the light of day. Believe me, I’ve got plans. So many plans.
Now let me tell you about payoff.
Meaning comes from connecting ideas in unexpected ways. In long form media like films and television and books and games, the audience expects to have to spend a little time having these ideas first established, watching the author set things up.
On the internet, only established things have this luxury. Us mortals have to deliver payoff before the reader gets bored and goes on Reddit or something. You can do this by way of instant gratification media like pornography or “generic cute” or flashy action or lowest-common-denominator-humour (LOOKIN’ AT YOU, RWJ), or you can create payoff by playing with symbols already familiar to the readers. This payoff then buys their attention, and the more of this attention you buy, the more setup you can get away with.
It’s just a little elaboration on the old “fandom work gets more attention” adage. As demonstration: Preamble has 223 followers right now, while Plane Sailing has 416. They both started at the same time. Preamble has about 3-4 times as many posts. You see this in professional media too - TV writers prove themselves by working on other peoples’ shows before they get to become showrunners themselves.
I’d like to work with my own ideas some more, but first I have to convince people that it’s worth their time watching. Otherwise I’m playing to an empty house.
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